Cold, grey, rough, rigid and anonymous: concrete may be the most widely used man-made material yet its application often lacks inspiration. Concrete can take any shape or form, so why not aim for a softer look and feel? In an attempt to change the image of the stone-like mass that dominates our urban environment, Pol hacks the making process and intervenes in the different stages of creating concrete structures. Through various experiments with pigments, texture and casting, he revalues the construction material for aesthetic purposes, envisioning it as a tactile skin for buildings or a soft flooring surface. Thus the designer – both literally and figuratively – gives colour to concrete.