about the collection

Born from the idea that experimentation is the key to innovation, envisions approached Finsa, the Spanish wood manufacturer. After its debut in Milan in 2016, envisions returned with yet another premier: an experimental collaboration between designer and industry where the emphasis is not on the finished product but on the possibilities uncovered along the way.

Envisions considers the process to be one of design’s defining factors, one which is often undervalued and rarely – if ever – exposed throughout the industry.

Functioning as a conceptual breeding ground, the preliminary phases of a product’s formation present limitless possibilities and deserve the spotlight in their own right. Corporate companies often stick to the road of proven practices and clearly defined objectives, missing the possibly fruitful alternatives discovered while taking the path less travelled. But not Finsa. The Spanish manufacturer swung open its factory doors to Envisions. All twelve, selected designers were invited to infiltrate Finsa’s production grounds and set free their individualised creativity.

Continuing its original mission as an industry-inspiring laboratory, envisions set out to uncover new applications and uses for Finsa’s complete range of materials, which includes chipboard, medium density fibreboard (MDF), veneer, melamine and even the raw product as printed paper, glues and inks. By tinkering with by-products and sheet materials as well as the manufacturer’s established techniques, the designers crafted twelve distinctive processes – assorted in both character and end use – which showcase the pioneering potential of the unhindered imaginations of industry outsiders.

 

Aukje Fleur Janssen
wrapping wood

Elvis Wesley
graved grids

Iwan Pol
uniform

Jeroen van de Gruiter
bright sides

Robin Pleun Maas
padded wood

Roos Gomperts
inter(p)layer

Sanne Schuurman
connecting wood

Simone Post
wannabe wood – part 1

Thomas Trum
multicoloured

Vantot
conduct

Ronald Smits
multiplane

Roel Deden
virtual reality