bright sides

Jeroen van de Gruiter finds solace in light’s interaction with surfaces and surroundings. His fascination became clear in his series of polyester rods, vessels and plateaus which capture illumination by coiling or reflecting shadows depending on the casted forms transparency or opacity. The designer matures his attraction to light through a fresh take on materials through the collaboration with Finsa. To celebrate the flatness of the sheet material, van de Gruiter forms boxes, letting its sides catch light and cast shadows. The rectangular receptacles are then matched with a range of matte to gloss car wrapping foils. With the wide array of hues possible, the substances interact with each other and ambient light, becoming a focal element to the experience of the crate-like objects.