about the project

envisionaires Dewi Kruijk & Fred Erik wrote an article for ROCA Gallery, based on the galleries theme of the month ‘Defining Luxury’. The article discusses a need to look beyond the necessary, questioning how we can find a definition of luxury that fits more to our era. How do we even change our mentality on luxury items if we don’t acknowledge them to be luxuries?

With reference to one of envisions recent collections > stone in progress < in collaboration with Morssinkhof, Dewi and Fred Erik explain that the pressure is now increasingly on designers to ‘redesign luxury’ and find creative answers to the complex and pressing issues within todays society.


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